Is Your HBA Working for You?

Tuesday, April 22, 2014

While assisting our sales staff I have found that there is no uniformity in the presentation of HBA members from one local to the next. The well designed and laid out locals allow for home buyers to pruise through their member info and start the process of choosing a builder. These locals offer Company name, builder name, phone, email address and website address along with any HBA listed qualifications. The poorly administered HBA's offer nothing on their members and make it quite impossible for a qualified buyer to do any research on the builders who are members. As I see it these builders are being cheated, and not getting exposure to new business opportunities which is what the HBA is there for, expanding marketing efforts.

If you as a builder find your HBA local to be less than what you expect, then call or visit your local and explain to them your expectations. Make your local work for you and not become just another entity with its hand out every year to collect dues.

The hardest HBA's to locate a builder through are in California, however most every state has a local or two with limited builder/member info. This is what I have found; HBA of Metro Portland, has a Consumer Services section which lists out Business name, builders name, phone & link to website. I consider this a fair offering.

One of the BEST HBA's is Tulsa, which offers more to both the consumer as well as the builder. Directory split up between, Green Building Council, Remodelers Council, and the Chapters directory. Each offering the basics along with a physical address and email address. This offers more exposure to the builder and allows the buyer to research prospective builders in the area.

A well rounded local office offers a Marketing counsel and other groups which are meant to enhance the builders overall performance. Builders need to insure that their locals are offering services that assist in the education, certification and promotion of their members, "get involved"!

As I see it the HBA is a tool for not only the builder but the buyer as well, and the ones that offer all of the above mentioned are earning their dues.

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